Adda Heights is conceived to be an up-market mixed residential development within the established and vibrant Tebrau Corridor in Johor Bahru, and is part of the Iskandar Development Region or generally referred to as Iskandar.
Its vision is to create a Whole New World that is unique and exclusive.
Its mission is to create a "No Regrets" Adda Community.
All of its residential precincts are accessible through a tropical landscaped thoroughfare that loops around the 500-acre (200-hectare) township.
ADDA HEIGHTS is centrally located within the heart of Iskandar and is a leisurely 10-minute drive to the city's commercial centre via the Dato' Onn Interchange.
From the interchange, the entire Iskandar Development Region, stretching from the new State Administrative Capital at Nusajaya and the Port of Tanjung Pelepas at the west (25 mins driving time), to the eastern industrial hub and port of Pasir Gudang (20 mins driving time) can be conveniently accessed by expressways or highways. To the south, within 7 mins driving time via the Eastern Dispersal Link (EDL), is the Customs, Immigration Quarantine Complex (CIQ) of Johor Bahru, leading to Singapore. To the north, it will take 20 mins to reach the Senai International Airport.